Schiffman Herr Building, Weld Quay, George Town, Penang

The Schiffman Herr Building at Weld Quay, George Town, now houses the Penang Amazing Studios.

The Schiffman Herr Building is one of the colonial buildings that line Weld Quay in the heart of George Town's UNESCO World Heritage Site. Built at the turn of the 20th. century, the building now houses the Penang Amazing World Studios, a new interactive photo studio.

Throughout the 20th. century, the German-built Schiffman Herr Building housed a succession of European mercantile businesses.


Construction of the Schiffman Herr Building, named after Schiffmann, Herr & Co., began in 1891 and was completed by 1900. The German company, owned by partners Max Schiffmann and Herr, subsequently occupied the building. Herr later left the company, and Gino Pertile, an Italian who had already established another firm in Singapore, took his place.

In 1908, the firm ran into problems and was liquidated with huge overdrafts. A Scottish firm, Adamson, Gilfillan & Co., then occupied the building. They specialised in the mining industry, importing mining machinery and other miscellaneous goods.

During the post-independence era, the Schiffman Herr Building once housed the Institute of Training and Development.

The building was renovated in the 2010s, and is now the site of the Penang Amazing Studios, which came about as a result of the partnership between Oxtra Capital Sdn. Bhd. and Warner Brothers. The studio, boasting both artistic exhibitions and interactive 3D displays for photography enthusiasts, is one of the newer tourist attractions along Weld Quay.

Opening Hours

Weekdays : 0900 hours - 1830 hours

Weekends : 0900 hours - 2030 hours

 Political Representation

Penang State Government

N.26 Padang Kota State Assemblyman : Chow Kon Yeow (Democratic Action Party)

Malaysian Federal Parliament

P.049 Tanjong Member of Parliament : Ng Wei Aik (Democratic Action Party)


  1. Langdon, M. A Guide to George Town's Historic Commercial and Civic Precints. Penang : George Town World Heritage Incorporated.

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